Integrated Marketing Communications Management of Red Bull Essay

Integrated Marketing Communications Management of Red Bull - Essay Example This research will begin with the statement that private label market is steadily expanding the world over. In the USA, the private labels have also been growing at a significant rate. Although the growth is relatively slower in gaining the market foothold in comparison to the European nations such as in Britain and Portugal. Since 2003 the private label in the United States has increased by about 60%, compared to 23% growth rate for the overall US retail drinks and food industry. As a result, the percentage of the market value that the private labels account for is19% up from about 15% in 2003. Red Bull Canadian market share is approximately 50% and the sales are about $ 22 million. The annual retail revenue is $ 44 million. Red bull manufacture distributes and markets its products in over 120 countries worldwide with a global profit sales amounting to $2 billion per year. The US market share is estimated 46% with a retail sales turnover of $US248 million. In the beverage market, Re d Bull has a tremendous success that earns it to be a brand leader in the industry. The company sees itself as an â€Å"anti-brand† company receiving unrelenting praise from its loyal customers. In addition, Red Bull sponsors numerous sports events, teams, and sportsmen such as the current sponsorship of World Car, Rally Championships, and world motorsport competitions. In these competitions, Red Bull sponsors three teams namely Red Bull Racing, Scuderia Toro and Rosso Racing all of which Red Bull is the highest owner.

Rhetorical Analysis Essay Example | Topics and Well Written Essays - 1250 words - 4

Rhetorical Analysis - Essay Example k Douglass† is an essay that is meant to be read after one has had a briefing on the history of African - American slavery in the United States and its subsequent result, which is the Civil War between the North and South for the freedom of the slaves. In his narrative, Mr. Douglass clearly points out the main reasons why there was a need to free the slaves and why the slaves who did not wish to be freed should support the abolishment of slavery just the same. Using all three avenues of rhetoric -- ethos, logos, and pathos throughout his essay gives the reader the sense that although the writer came from a slave background, he was far from being ignorant and uneducated. Rather, Mr. Douglass acquitted himself quite well as he presented his well thought out case for the demise of slavery and the need to punish those who had done them wrong. The writing of Mr. Douglass was amazing for its time because he had accomplished something that the slave owners said could not be done. He had proven that even slaves, when given a chance to learn and educate themselves, can equal their masters in terms of intelligence and intellectual capacity. This is a belief that is easy to admit to since, as one reads â€Å"Life of Frederick Douglass† it shall never cross the mind of the reader that he was reading the work of a man who did not have a formal education and that the person behind the writing, was himself an escaped slave. Of all of the three rhetorical methods that he used in the narrative, it is my opinion that the most effective method that he used was Pathos. Why is that you might ask? Although I could have chosen to say that he used Ethos to the best of his abilities, since he was after all speaking from the point of view of a former slave, he did not dwell long enough on a point of view in order to drive home his arguments. Instead, he made ample of use his personal stories to connect with the reader. Quotes such as; â€Å"Never having enjoyed, to any considerable